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Key message template - Inspiring Scotland

Key message template

This template is designed to help you work out your organisation’s key messages. Key messages are the foundation of how you speak about your organisation, so it is very important that these tie in with your organisation’s mission, vision and brand values.

15.03.2021

Video – Charity Resilience: Marketing

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21.04.2021

Stakeholder template

Identifying who your key stakeholders are is a key first step to developing your overall strategy and for ensuring your communications are targeted. This template is a prompt to help you brainstorm who your stakeholders are and further define your relationship with them. Add your stakeholders to the list and place them in the appropriate

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19.04.2021

Marketing plan template

Fill in our template marketing plan to get your organisation up to speed with marketing and communication. Prompts within will lead you through the various steps – identifying your goals and understanding your market, identifying audiences and the best channels to reach them, and developing messaging and action plans.

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